A somewhat revolutionary change has been to abandon gases altogether in favour of liquid nitrogen, which freezes them to death or even microwaves, which bake them. A truly revolutionary creative idea would be to ask –‘How can we prevent termites from eating the houses in the first place?’ A new termite bait that is placed in the grounds in a perimeter around a house provides one answer to this question. Approach # ii. Improvement: This blog became Musformation, a blog I continued through 2015, when I decided to diversify my writing to introduce myself to other audiences. The blog’s music business articles seemed to be very popular and really resonated, so I decided to go with it. I started helping and then managing the two most promising bands I was producing -- Man Overboard and Transit, so I could experiment with the ideas I was writing about. These ideas turned out to be right and both signed with one of the biggest indies in the world (Rise Records) and built massive fanbases under my watch.

Cowles A, Beatty WW, Nixon SJ, Lutz LJ, Paulk J, Paulk K, Ross ED (2003) Musical skill in dementia: a violinist presumed to have Alzheimer disease learns to play a new song. Neurocase 9(6):493–503All criticism or evaluation of any idea during this brainstorming phase is generally discouraged. Brainstorming is based on the principle that quantity of ideas begets quality and to get many ideas, it is necessary to suspend evaluation of ideas during the idea generation phase. v) Emergentive Creativity – It consists of new revolutionary principles for an art or a science such as the psycho-analytical concepts of Freud or the relativity concept of Einstein or Picasso’s cubist ideas. Fornazzari LR, Castle T, Nadkarni S, Ambrose M, Miranda D, Apanasiewicz N, Phillips F (2006) Preservation of episodic musical memory in a pianist with Alzheimer disease. Neurology 66:610–611 Welling H (2007) Four mental operations in creative cognition: the importance of abstraction. Creat Res J 19:163–177 Analysis of the brain activity from these 163 patients revealed that highly creative thought was correlated with increased activity within three different networks in the brain previously found critical for this type of thinking. These networks are composed of interacting brain regions that are highly correlated with each other, and often fire at the same time for similar processes. The three networks that are specific to creativity are the Executive Attention Network (or Central Executive Network), the Imagination Network (also known as the Default Mode Network) and the Salience Network.

Rankin KP, Liu AA, Howard S, Slama H, Hou CE, Shuster K, Miller BL (2007) A case-controlled study of altered visual art production in Alzheimer’s and FTLD. Cogn Behav Neurol 20(1):48–61

Book contents

Refers to the ability to break up the problem into convenient parts and making it easy to find a solution. You are restating the problem in the simplest possible manner so as to find a clear way. We have now assessed that entrepreneurs can attribute their success to creativity. But what exactly links entrepreneurship and creativity?

Walls M, Duffy A (2010) The effects of music therapy for older people with dementia. Br J Nurs 19(2):108–113 AA: Brain plasticity is a fact. Our brains change throughout our lifespan and this is readily evidenced by the everyday observation that we never stop learning. The extent of brain plasticity is harder to define and hasn’t been systematically examined. Creative thinking involves the discovery of novel connections and is therefore tied intimately to learning. Arthur Koestler pointed this out rather beautifully several decades ago: “Creative activity is a type of learning process where the teacher and pupil are located in the same individual.” Now a days, innovation are highly institutionalised. Most of the researchers are based on individual/particular problem area and scientific methods are applied or tested to that particular problem area. Similarly, dreamer would be the champion creative if we judge the creative by the creative process instead of the creative product. Recent research shows that creativity is also the ability to use different modes of thought. Howard E. Gardner, Co-director of a long-term study at Harvard University, on creativity development in children theorizes that humans have at least seven distinct capabilities – logical, linguistic, musical, spatial, sensitivity to bodily sensations, self-understanding, and the understanding of others. No one intelligence is intrinsically creative. Creativity requires honing one or more of these intellectual processes to a high degree.

He did not invent fast food—White Castle and Dairy Queen had long been established—but he changed the process of preparing and serving them. By creating a limited menu, following standardized and uniform cooking procedures, ensuring consistent quality and cleanliness of facilities irrespective of the location and by offering food in an inexpensive way, Ray Kroc brought about a major revolution in the fast food industry through the McDonald’s brand. In this context, Edward de Bono has suggested the use of PO (Provocative Operation). PO consists of mechanism of breakdown habitual approaches such as an irrelevance, a joke, an inversion, etc. AA: There is a surprising level of unanimity in the field when it comes to a boilerplate definition. Most experts agree that two elements are central to creativity. First and foremost, it reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. I am reasonably satisfied with this definition but not in how it guides scientific enquiry. Alone the fact that many of the empirical findings in relation to creativity that make the rounds are not in relation to originality—the core feature of creativity—but to associated factors like fluency and flexibility points to the disconnect that abounds in our scientific discourse. Creativity is seldom a single flash of intuition. Instead, it is a process that generally involves extensive analysis of a number of places of information and a separation of the irrelevant from the significant. Much creativity results from analyzing a variety of combinations and searching for new relationships. Ideas do sometimes come after a sudden burst of insight. Usually, however, the individual has been working on the problem for some time.

Creativity is the ability to imagine or invent something new. Of course, it is not the ability to create anything out of nothing, but it is the ability to generate new ideas by combining, changing, or reapplying the existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, and practical, ideas that no one seems to have thought of yet. It is also a healthy attitude that helps people take a refreshingly fresh approach to everything—where all permutations and combinations are tested to find better and improved ways of doing things.Sternberg RJ, Lubart TI (1991) An investment theory of creativity and its development. Hum Dev 34:1–32 Kosslyn SM, Thompson WL, Sukel KE (2005) Two types of image generation: evidence from PET. Cogn Affect Behav Neurosci 5(1):41–53